Selling on bol.com as a foreign brand
The Benelux default store expects Dutch-language listings, local returns and local service. What that takes, and the three routes in.
Guides
How European marketplaces actually work.
Written from daily operating work, not theory. Each guide answers one question a brand owner faces on the way into Europe, and stays current: we review them when the marketplaces change the rules.
Own accounts, an agency, or a distributor?
The three classic routes into European marketplaces, what each one really costs, and the honest way to choose between them.
The expansion order that works
Most European launches fail by going everywhere at once. The sequence that compounds instead: prove one market, widen the storefronts, then add marketplaces that earn their place.
Allegro for Western brands
Poland’s home marketplace has thin shelves in categories Western brands dominate elsewhere. What the opportunity looks like, and what entry actually takes.
Kaufland: the second shelf in Germany
The low-effort second marketplace beside Amazon: when it earns a place in the plan, what it realistically delivers, and when to leave it alone.
Start with the Brand Review
Rather have the answer for your brand?
Free and written: send your product range and where you sell today, and within five working days you get a verdict on which marketplaces fit and what we would do first.
Request the Brand Review