For EU brands without a Dutch presence

Sell on bol.com without a Dutch entity.

You are established at home, in Germany, Austria, France or Belgium, and the Dutch and Belgian shelf is the next one you want. The rest of this page is what K6 does instead of you opening a Dutch company for it.

Request the Brand Review How the model works

What you never need

  • A Dutch or Belgian company
  • A bol.com seller account
  • A warehouse in the Netherlands
  • Customer service in Dutch and French

  1. The plan

    We agree the plan: which products, which marketplaces, which rules. How the stock movement to Rotterdam is set up is part of it, confirmed with our accountant before signature.

  2. The stock

    You ship stock to one address in Rotterdam. It stays your property at all times; K6 never buys it. We plan the shipments and report what is where.

  3. The sale

    We sell your stock for you. K6 earns a percentage of net sales, sales excluding VAT and returns. Marketplace and third-party costs pass through one to one, without markup.

  4. The payout

    Twice a month K6 pays the net amount out to you, with a specified statement every month. No retainer and no setup fee for the service.

What K6 carries

The marketplace work we handle.

bol.com is the default store in the Netherlands and Belgium, the way Amazon is in Germany. It is also a separate operation: its own account, its own rules, its own languages. In this model that operation is ours, run daily in our own software, next to the other marketplaces we operate. Nothing here is a statement about your taxes. How the stock movement is set up is confirmed per plan.

  1. The bol.com account and its rules

    K6 sells through its own established bol.com account. Seller verification, account health, seller performance and support tickets are our work, not yours.

  2. Listings in Dutch and French

    We build and translate the product pages for the Dutch and Belgian shelves, then keep them current to the content standards bol.com enforces.

  3. Fulfilment from Rotterdam

    Orders ship from stock in Rotterdam under the plan we agree. Returns come back to us. We check them, and they go back into stock or into the report.

  4. Advertising and pricing

    Campaigns planned and adjusted week by week. Prices watched daily, inside the boundaries the plan records.

  5. Service in the buyer’s language

    Dutch and Belgian buyers write in Dutch or French. They talk to K6 about all of it: questions, returns, reviews.

  6. The reporting

    What sold, what it cost, what is in stock. A live dashboard around the clock and a specified statement every month, out of K6's own operating software. You may audit the settlement.

What stays yours

Your stock stays yours. We never buy it.

The model lets you hand over the work and keep control. These stay yours:

  1. The brand

    Where the brand appears and how it looks there stays under your approval. So does what is said about the partnership.

  2. The stock

    Stock ships to K6 in Rotterdam and stays your property at all times. If the partnership ends, it goes back to you.

  3. The decision

    Marketplaces, products, price boundaries and the advertising budget ceiling are agreed together before anything goes live. So are the fixed first term and how a partnership ends.

An honest assessment

Who this fits.

The model works when all of these are true:

  • A brand established in its home market, on Amazon, in retail or in its own shop. Demand a Dutch or Belgian buyer can recognise.
  • No presence in the Netherlands or Belgium, and no wish to build one for a first shelf.
  • Reliable supply and complete product information. And the intent to treat bol.com as a market rather than a test.

When they are not, we say so in the review rather than finding out with your stock on our shelves. Two guides explain the reasoning: how selling through a partner account works, step by step, and what bol.com expects from a German brand. Brands from outside the EU start on Enter Europe instead.

Start with the Brand Review

A written verdict on your brand within five working days.

The Brand Review is free. Send your product range and where you sell today, and we tell you whether bol.com fits, what we would list first and how the stock movement would be set up.

Request the Brand Review