Prices move daily; the boundaries they move in do not. The plan records the pricing rules per marketplace, and you can see what changed, why it changed and what happens next.

Who controls the brand?

You do. How the brand appears, where it appears and what is said about the partnership are part of the plan, and nothing about the partnership itself is published without your permission.

Yours, until it sells. It ships to K6 facilities and remains your property on our shelves; K6 plans the shipments and reports what is where. Ownership passes to K6 only at the moment a unit sells — and that is the moment you invoice us. Stock that does not sell never becomes an invoice.

The end of a partnership is part of the plan, not a negotiation on the way out. What happens to remaining stock, live listings and open orders is agreed before anything goes live.

Services / Collaboration models

Three ways in. One is the main one.

Our main model is the agency: you own the brand and the stock, and K6 runs it across Europe through its own marketplace accounts. We can also buy selected stock outright, or advise the team that runs its own accounts. The ledger below puts the three side by side.

Read the ledger Talk to us

Side by side

Who owns what, in one ledger.

Each column says who owns the stock, who runs the accounts and what stays on your desk. The highlighted column is how nearly every K6 partnership runs.

	Our main model Agency: K6 runs your brand	Selected wholesale: K6 buys stock	Consultancy: K6 advises
Who it fits	A brand owner who wants Europe handled by one accountable team.	A supplier or wholesaler with a clear product list and reliable supply.	A team that runs its own marketplace accounts and wants advice.
Your stock	Ships to K6 facilities and stays yours until it sells. K6 plans the shipments.	K6 reviews the products and may buy selected inventory outright.	Stays in your own operation.
Marketplace accounts	K6 sells through its own accounts. No logins, no seller support tickets on your desk.	K6 sells through its own accounts after the purchase.	Your accounts and your logins. K6 never operates them.
The daily work	K6 runs the listings, advertising, pricing, stock and customer service under a plan we set together.	K6 carries everything after the sale to K6.	You run the work. K6 tells you what we would do, based on the same questions we answer for our own brands.
You keep	Ownership of the brand and the stock, and one Dutch partner to invoice.	A clean sale with no marketplace work afterwards.	Every login and every decision.
First step	Request the Brand Review	Check a stocklist	Ask for advice

The agency model, in full

You keep the brand. We carry the work.

Your stock ships to our facilities and stays your property until it sells. The moment a unit sells, ownership transfers to K6 and you invoice us for that unit — never for stock that has not sold. K6 sells through its own marketplace accounts under a plan we set together, and runs the listings, advertising, pricing, stock and customer service. Marketplace tickets are our problem, not yours. You deal with one Dutch partner and one invoice.

The first step is a review of the products, markets, costs and responsibilities. We agree the plan before anything ships.

Stock	Ships to K6 facilities and stays yours until it sells.
Accounts	K6 sells through its own — no logins on your desk.
Marketplace tickets	Our problem, not yours.
Invoice	One Dutch partner, one invoice.

The commercial model

How K6 earns.

No retainers
No hourly billing
No setup fees

No retainers, no hourly billing, no setup fees. We buy each unit from you at the moment it sells, and K6 earns by selling it well across Europe. If your products do not sell, we do not earn — the incentive points the same way yours does.

The exact numbers are part of the plan we agree in writing before anything ships — together with what happens to stock, listings and open orders if the partnership ends.

Governance and exit

The questions careful brands ask.

Handing Europe to one partner is a control decision. These are the four questions every serious brand owner asks in diligence, and the standing answers.

Who sets the price?

Prices move daily; the boundaries they move in do not. The plan records the pricing rules per marketplace, and you can see what changed, why it changed and what happens next.
Who controls the brand?

You do. How the brand appears, where it appears and what is said about the partnership are part of the plan, and nothing about the partnership itself is published without your permission.
Whose stock is it?

Yours, until it sells. It ships to K6 facilities and remains your property on our shelves; K6 plans the shipments and reports what is where. Ownership passes to K6 only at the moment a unit sells — and that is the moment you invoice us. Stock that does not sell never becomes an invoice.
What if we stop?

The end of a partnership is part of the plan, not a negotiation on the way out. What happens to remaining stock, live listings and open orders is agreed before anything goes live.

First step

Tell us what you want to change.

Share the products, current markets and main problem. We will explain which option fits and what we need to check next.

Talk to K6