For brands outside the EU

Your route to Amazon in Europe.

Start on Amazon.nl or explore further European Amazon stores through K6's own accounts. One Dutch partner settles with you. Before launch we agree the markets and the stock route, and who carries the tax and product responsibilities. Next comes bol.com, and OTTO, Kaufland and Allegro remain additional options.

Request the Brand Review How the model works

Work you hand over

  • Daily seller-account administration
  • Marketplace support tickets
  • Marketplace seller accounts
  • A customer-service team in five languages

  1. The plan

    We agree the plan: marketplaces, products, rules.

  2. The stock

    You ship stock to one address in Rotterdam.

  3. The payout

    K6 sells and pays you the net amount twice a month.

What K6 carries

The marketplace work we handle.

We run the agreed marketplace operation on each of the marketplaces in the plan, with our own software behind it. Who carries the tax, import and product responsibilities is settled separately for your stock route, before the first shipment.

  1. Listings in the local language

    We build and translate the product pages for every marketplace in the plan, then keep them current. German, Dutch, Polish, French: whichever languages the plan calls for.

  2. Marketplace accounts and tickets

    K6 sells through its own established accounts. Seller verification and account health are our work, and so are the support tickets. Not yours.

  3. Advertising

    Campaigns are planned and run week by week, per marketplace and per product, and adjusted as we go.

  4. Pricing and stock

    Both watched daily in one system. Shipment plans tell you which products to send, and how many.

  5. Service in local languages

    European buyers write in their own language. They talk to K6 about all of it: questions, returns, reviews.

  6. The paperwork of selling in the EU

    Before any stock moves, we settle who handles VAT, import, labelling, product safety and packaging obligations for the agreed route. Selling through K6 accounts does not, by itself, remove obligations that sit with the brand or the stock owner.

What stays yours

Your stock stays yours. We never buy it.

The model lets you hand over the work and keep control. These stay yours:

  1. The brand

    Where the brand appears and how it looks there stays under your approval. So does what is said about the partnership.

  2. The stock

    Stock ships to K6 in Rotterdam and stays your property at all times; we never buy it. We plan the shipments and report what is where.

  3. The decision

    Marketplaces and products are agreed together before anything goes live, and so are the rules. How a partnership ends is agreed up front too.

An honest assessment

Who this fits.

The model works when all of these are true:

  • Products already selling at home, with demand a European buyer can recognise.
  • Reliable supply and complete product information.
  • The intent to treat Europe as a market, not an experiment.

When they are not, we say so in the review instead of learning it with your stock on the water. No proven demand at home, unreliable supply, Europe as a side bet: any one of those, and the review says so. If you would rather read the reasoning first, the expansion order that works explains why we push almost every brand to prove one market before opening five.

Start with the Brand Review

A written verdict on your brand within five working days.

The Brand Review is free. Send your product range and where you sell today, and we tell you which marketplaces fit and what we would do first.

Request the Brand Review