Marketplace / Amazon

Sell on Amazon across Europe. Keep one clear plan.

K6 chooses the right countries, builds local product pages, manages stock and advertising, and tracks what each sale earns.

Amazon marketplace

A good fit when

  • Customers already want the product.
  • Supply is reliable enough to support growth.
  • Europe is a real priority for the brand.
  • 130,000+Orders shipped · Jan–Jun 2026
  • 700+Products sold
  • 10European storefronts

Measured in K6’s own operating software, first half of 2026.

What K6 handles

One team runs the daily work.

Listings, stock, advertising and profit stay connected in one system instead of becoming separate projects.

01

Choose countries

Start in the countries where demand, price and costs give the product a fair chance.

02

Build local product pages

Write clear product information for each language and category.

03

Run the account

Handle daily issues, product data and Amazon requirements.

04

Keep stock available

Plan what to send, where to store it and when to replenish.

05

Manage advertising

Spend only where advertising can support profitable sales.

06

Track profit

See the selling price, Amazon fees, delivery costs and advertising together.

Role in the plan

Use each marketplace for what it does best.

Amazon is one of four marketplaces K6 runs, and they are not interchangeable — each one is opened for a reason.

Why Amazon

Reach customers in many European countries.

Amazon can open several large markets, but only when the product and supply can support the costs of growth.

What changes

Every country works differently.

Language, rules, competition, price and stock needs change from one Amazon store to the next.

K6 role

Launch where the numbers work.

K6 checks the opportunity first, then runs each chosen country as part of one European plan.

The marketplace in numbers

What Amazon brings to the table.

The largest concentration of European online buyers in one place. If the product and the numbers are right, Amazon is where a European plan starts.

#1 Marketplace in Germany, France, Italy and Spain
60% Of German online retail runs through amazon.de
€40bn+ Annual Amazon sales in Germany alone

Public figures: Bundeskartellamt and company reporting, 2024–2025.

DE 61%
FR 12%
IT 11%
ES 7%
Other 6%
How K6's own Amazon orders split by storefront, first half of 2026.

Countries

Where this marketplace can take the brand.

Every storefront here is run by the same team on one agreed plan — opened when the numbers justify it, not all at once.

  • Germany
  • France
  • Italy
  • Spain
  • United Kingdom
  • Netherlands
  • Sweden
  • Poland
  • Belgium
  • Ireland

Amazon Sell Across Europe coverage

Work with K6

Where should your brand start on Amazon?

We check the products, countries, costs and stock, then show you the strongest first move.