Week 31 — 27 July–2 August 2026

Amazon's 75-character product-title cap took effect on 27 July 2026 across all marketplaces including the EU, for every category except media; titles left over the limit are gradually rewritten by Amazon's AI (Brand Registry sellers get a 14-day review window, others get none), and a new 125-character searchable Item Highlights field now sits below the title.

On 30 July 2026 Amazon replaced its FBA New Selection programme with New Selection Program (2026): for new branded FBA ASINs it credits referral fees down to 10% on the first 100 units sold and 5% on units 101–200, plus fee waivers on storage, returns and liquidation; non-branded ASINs are excluded, and auto-enrolled sellers must confirm enrolment by 31 October 2026 to keep benefits on ASINs listed after that date.